The Whitest Boy Alive - Rules [2009][MP3 DOWNLOAD]

Review by K. Ross Hoffman @allmusic.com

Erlend �ye was responsible for a couple of the more quietly influential releases of the early 2000s -- the Kings of Convenience's wispily gentle, prophetically titled debut Quiet Is the New Loud and his affable, microhouse-popularizing DJ-Kicks set, not to mention his fine vocal contributions to R�yksopp's early singles -- all thoroughly excellent if hardly earth-shattering work. In the latter part of the decade, though, his output and impact seemed sadly diminished as he lapsed into a middling, milquetoast groove as frontman for the smooth pop outfit the Whitest Boy Alive. The group's second outing is, like everything �ye touches, never less than pleasant, poppy, and unfailingly polite. And his Berlin-based bandmates know their way around a nimble lite-funk strut as well as anyone (Maroon 5 come to mind, as do Phoenix in their more straightforward moments). Newly official member Daniel Nentwig, in particular, offers some tastily chunky electric piano tidbits; his presence on every track (as opposed to only two) helps make this a fuller-sounding affair than the band's debut, as well as somewhat more kinetic. And �ye's croon is as golden as ever, gliding through his earnestly considered reflections on ill-fated relationships. But sound is one thing and spirit another, and the album feels, on the whole, more tired than inspired. A handful of marginal highs aside (the minor urgency of "Courage," the fluid sobriety of "Gravity"), it's hard to shake the feeling that Rules would be a lot more satisfying if it broke a few more.

Track Listing :
01. Keep A Secret
02. Intentions
03. Courage
04. Timebomb
05. Rollercoaster Ride
06. High On The Heels
07. 1517
08. Gravity
09. Promise Less Or Do More
10. Dead End
11. Island

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